HIP HOP, LYRICAL, lyrical assassin, MASS APPEAL -


NEW YORK, Oct 1, 2019 /PRNewswire/ -- Mass Appeal, the urban culture-focused media and entertainment company, and Lyrical Apparel Brand, a relatively new clothing line, today announced the companies have entered into a multi-year broadcasting agreement for a new show called “The Lyrical Assassin”. 

The deal encompasses the exclusive distribution and broadcasting of the show in digital formats and short-form video content.  Mass Appeal will use its ability to strategically leverage its marketing and promotion teams across more than 60 territories for a nationwide roll out. 

The basis of the show will be to provide a judging based show which focuses solely on the Hip Hop Community.  Lyrical Apparel Brand has been steadily building an organic fan base, and looks to make its big splash with this partnership.  There will be a wide array of Branded merchandise that will incorporate the eye-catching logo.

On the heels of Mass Appeals award winning documentary about the historic group Wu-Tang Clan, which has been nominated for several awards, Peter Bittenbender, CEO of Mass Appeal said “I am looking to provide a Hip Hop competition that will revolutionize how the world views the Hip Hop genre.” Duane Grant, Chief Design Director of Lyrical Apparel adds “It is a pleasure to be working with Mass Appeal on such a mind-blowing concept. We took a lot of time developing this project, and cannot wait to bring it to everyone’s home”



About Mass Appeal - Mass Appeal is a media and entertainment company on a mission to represent and progress urban culture on a global scale. Since 1996, the brand has been documenting youth-born movements worldwide. Today, Mass Appeal is the dominant voice in urban culture. The company continues to elevate the conversation through premium, integrated offerings in film & television, digital media, music and creative services.


About Lyrical Apparel Brand - Lyrical Apparel is an emerging brand in the higher end apparel business, utilizing cutting edge fashion and designing techniques to set themselves apart from all the others.  The Brand has developed an organic fan base that has been steadily increasing.  With the emergence of unique concepts and designs such as the Lyrical Assassin. Lyrical Apparel Brand will be around for many years to come.